Books
Published books, projects and editorial partnerships
Books
Published books and chapters - physical and digital versions - about diverse topics regarding human (and consumer) behaviour and technology. All titles are currently in Brazilian Portuguese and some have a sample version for free. Those marked as available for "Amazon Kindle" may be read on any iOS or Android device with Kindle app; it's not required to have Kindle e-book reader to access them.
The car that drives decides for me
In its 2nd edition, this book is the result of 2 years of research, explores the peculiarities and challenges of autonomous vehicles development around the world. It goes through the existent dilemmas on transfering the responsibilities to a machine and explains how autonomous driving technology works.(Available in Brazilian-Portuguese).
Topics
- Artificial Intelligence and autonomous vehicles
- Media influence at the man-machine relationship
- History, operation and impacts of autonomous vehicles
- Challenges for autonomous vehicles deployment
- Business models for autonomous vehicles
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eCommerce: Concepts, processes, management and monetization
This book presents an overview about basic electronic commerce processes and management concerns.(Available in Brazilian-Portuguese)
Topics
- Introducing e-commerce, its characteristics and peculiarities
- Multichannel management
- E-commerce operations macro processes
- Transactional Digital Platforms
- Digital monetization models
- Digital and Virtual products
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Digital Platforms for Marketing and Communication
This book traverses digital platforms for brand management and as a business generation tool. Its goal is not to explore any particular website or social network (such as Instagram or YouTube), but to present and comprehensive group of tactics to optmize brand relevance at the digital media in general, regardless of any particular platform. It's targeted to marketing and brand communication professionals that want to better understand potential uses of digital plaforms. (Available in Brazilian-Portuguese)
Topics
- The impact of technology on business
- Digital Platforms as brand receptive environments
- Transaction Digital Platforms
- Business Management Digital Platforms
- Digital Platforms as independent monetization environments
- Connected products as customer relationship platforms
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Playing god
Released in 2016, it presents basic concepts to create and manage virtual worlds and digital immersive experiences (MMORPGs, Games), through storytelling and alternate reality perception. (Available in Brazilian-Portuguese)
Topics
- Human senses as elements to define reality
- Virtual realities
- Elements of an alternate reality
- Characters and support characters
- Financing system
- Transmedia narratives
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Handbook of Research on Business Models in Modern Competitive scenarios
Published by IGI Global in 2018, this handbook compiles 25 scientific articles about innovative business models.
The collaboration was with the chapter 10 - "Price management on global digital subscription services using freemium business model" -, that contributes in two ways: a review of Sterne and Cutler (2000) digital consumer lifecycle by adding ascending (leveling up) and descending (leveling down) movements in freemium services with more than one paid option.
The chapter also presents a conceptual proposition to balance charged price and offered benefits in freemium services according to the distribution of paid users under a normal, positively asymmetric or negatively asymmetric curve.
DOI: 10.4018/978-1-5225-7265-7
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