Enthusiast and Researcher in Reality perception modulation through rhetoric (storytelling), psychobehavioral or technology (digital/virtual immersive technoloigues)

Professor at ESPM University (Digital Platforms, Consumer behaviour, Strategic Planning and Storytelling)

Professor at FIA ProInfo University (Edutainment & Storytelling)

Professor at Cásper Libero Faculty (Digital Marketing & E-commerce)

+25 years of experience in companies such as:
DISNEY, J.W.THOMPSON, FORD, INTEL and HEWLETT-PACKARD.

Ph.D. candidate in Communication and Consumer practices (ESPM)
MSc. in Consumer Behavior (ESPM)
MBA in Digital Marketing Management (ESPM)
Graduate course in Storytelling (IADE/Lisboa)
Graduate course in Neuroscience & Applied Psychology (Mackenzie Univ.)
Graduate course in e-Business (UFRJ)
Graduate course in Gamification (PUC/SP)
Degree in Marketing and Advertising (ESPM)

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Neuremotion

Neuremotion

Since 2015, leads Neuremotion, a knowledge expansion project in neuroscience applied to consumer behavior, storytelling and behavioral analysis at the digital environment, providing lectures, courses and in-company training sessions. Neuremotion joins strong new technologies' knowledge and life digitalism with its implications in consumer behavior, psychology and sociology.

The Walt Disney Company

Between 2011 and 2015, was accounted for Disney Interactive Brasil operation and P&L, including interactive media projects (online destinations: Disney.com.br, Disney Babble, Marvel and Radio Disney) and interactive games (mobile apps and console games). Was also responsible for the first e-commerce operation - Disney Magic Shop - in Latin America.
Before that, between 2008 and 2013, has led the strategical planning, localization operation, marketing, distribution, customer support and content creation for Club Penguin virtual world for Latin America, managing São Paulo and Buenos Aires offices.

J. Walter Thompson

Responsible for the account & project management and digital marketing activities for Ford Brasil (http://www.ford.com.br) and its subsidiaries (Ford Trucks, Parts & Accessories, Retail and Finance services), including product’s launch (full line), advertising campaigns, CRM and corporate website development. Has also managed interactive projects for Reckitt Benckiser, Nestlè, ‘Hospital do Câncer’, Samsung and Unilever.

A1 Brasil

Responsible for Bridgestone-Firestone's digital marketing initiatives, corporate and promotional websites for Zoomp and Zapping (fashion companies). Had also planned and implemented digital marketing initiatives for Bayer Crop Science, Vicunha, Costa do Sauípe resort, JVC, Itaú, Alfa Bank, Troller, Bradesco Bank and Eaton Components.

Euro RSCG

Responsible for Intel Latin America and Sodexho Pass Brasil digital project management.

Hewlett-Packard

Planned and implemented, with HP.com international team, internet communication standards, managing 4 teams in Brazil, Argentina, Chile and Miami. Responsible for new functionalities in e-commerce environment planning and development, such as PC configuration tool, electronic quotation, content and price's customization.

Professional profile, Projects and Articles

Further information about my professional history,
intelectual production and some projects.

Get in touch

Access my full profile at LinkedIn or download it in PDF format.