Professor at ESPM University (Digital Platforms, Consumer behaviour, Strategic Planning and Storytelling)
Professor at FIA ProInfo University (Edutainment & Storytelling)
Professor at Cásper Libero Faculty (Digital Marketing & E-commerce)
+25 years of experience in companies such as:
DISNEY, J.W.THOMPSON, FORD, INTEL and HEWLETT-PACKARD.
Ph.D. candidate in Communication and Consumer practices (ESPM)
MSc. in Consumer Behavior (ESPM)
MBA in Digital Marketing Management (ESPM)
Graduate course in Storytelling (IADE/Lisboa)
Graduate course in Neuroscience & Applied Psychology (Mackenzie Univ.)
Graduate course in e-Business (UFRJ)
Graduate course in Gamification (PUC/SP)
Degree in Marketing and Advertising (ESPM)
Further information about my professional history,
intelectual production and some projects.
Over 25 years of experience in e-business, digital marketing and consumer behaviour. Click here to download my resumèe in PDF format, here to access my Linkedin profile or here to have access to my academic resumeè at ORCID.
I'm the author of 4 books about technology's impact on human behaviour, including "Playing god - Virtual Worlds and Digital Immersive Experiences", which presents planning concepts to create and manage digital immersive environments, such as virtual worlds, MMOs and virtual realities.
Lectures and training sessions about digital transformation, consumer behaviour, storytelling and technology. Schedule a lecture at your company, university or event.
(Portuguese, English or Spanish)
Access to several articles about digital marketing, integrated communication, technology, consumer behaviour and brand management published on scientific journals, congresses and specialised media vehicles
Access my full profile at LinkedIn or download it in PDF format.